With exciting rewards and the opportunity to earn and redeem points at more than 4,000 hotels worldwide, Best Western Rewards has over 10 million members.

In 2009, close to 1.5 million new members joined Best Western Rewards. That’s a 23% increase from 2008. Their loyalty translates into bookings, with almost $680M in revenue in 2009 for hotel developers and owners, and an astounding ROI of 18 to 1. Even in a down economy, Best Western Rewards delivered close to 5% more in room nights in 2009 than the previous year and consistently increased revenue to properties.

Best Western Rewards also offers one of the widest award selections in the industry including global free room nights, airline rewards with 17 major airlines, dining, retail merchandise and more. As an industry leading affinity rewards program, Best Western Rewards is the only brand that offers lifestyle rewards programs for AAA/CAA members, racing fans and Harley-Davidson enthusiasts.

Inside Flyer magazine, considered "required reading" by avid loyalty club members, rated Best Western’s loyalty program an overall score of 8 out of 10.