Best Western's Field Marketing department serves the organization's 40 co-ops throughout the U.S. and Canada.

The primary goal for co-ops is to supplement the brand efforts with additional regional media spend to drive incremental revenue to the properties.

Each member-driven co-op works towards developing regionally focused sales and marketing initiatives that align with the brand efforts providing a regionalized flair.

The co-ops also allow for additional education, training and network opportunities.