With compelling rewards and the opportunity to earn and redeem points at more than 4,000 hotels, Gold Crown Club International (GCCI) has attracted more than 8.5 million members worldwide.

Each year, more than one million members join and stay. That’s 20% YOY growth, comprised of active members. Their loyalty translates into bookings, with more than $700M in revenue in 2007 for hotel developers and owners and an astounding ROI of $18 to $1. Gold Crown Club delivers over 20% more in room nights each year and consistently increases revenue to properties—30% YOY, to be exact.

Gold Crown Club also offers one of the widest award selections in the industry including global free room nights, airline miles with 17 major airlines, dining, merchandise and more. As an industry leading affinity rewards program, Gold Crown Club is the only brand that offers lifestyle rewards programs for AAA/CAA members, NASCAR and Harley-Davidson enthusiasts.

Inside Flyer magazine, considered "required reading" by avid loyalty club members, rated Best Western’s loyalty program an overall score of 8 out of 10.