With exciting rewards and the opportunity to earn and redeem points at more than 4,000 hotels worldwide, Best Western Rewards has close to 9 million members.

In 2008, more than one million new members joined Best Western Rewards. That’s a 16% increase from 2007. Their loyalty translates into bookings, with almost $700M in revenue in 2008 for hotel developers and owners and an astounding ROI of 18 to 1. Best Western Rewards delivered over 14% more in room nights than 2007 and consistently increases revenue to properties—an increase of 21.4% over 2007.

Best Western Rewards also offers one of the widest award selections in the industry including global free room nights, airline rewards with 17 major airlines, dining, retail merchandise and more. As an industry leading affinity rewards program, Best Western Rewards is the only brand that offers lifestyle rewards programs for AAA/CAA members, NASCAR and Harley-Davidson enthusiasts.

Inside Flyer magazine, considered "required reading" by avid loyalty club members, rated Best Western’s loyalty program an overall score of 8 out of 10.