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Introducing The New Best Western Master Brand

A New Look

The long trusted and familiar logo for the Best Western brand has been a constant along its journey of global expansion and quality improvement, as the company has grown to a diverse collection of more than 4,100* properties in over 100* countries. Now, to signal to the world Best Western’s amazing journey, Best Western has introduced a new master brand name and unique logos for each hotel brand. Adoption of the brand’s new logos are expected to be official in mid-November upon approval by Best Western hotel owners in North America.

Best Western

Best Western®

Our flagship BEST WESTERN hotels offer both leisure and business travelers what matters most - a welcoming environment, clean and comfortable room, great service, breakfast and free high speed Internet access – all for a truly exceptional value.

Best Western Plus

Best Western Plus®

From stylish, well-appointed rooms to upgraded modern amenities, BEST WESTERN PLUS hotels are thoughtfully designed to meet the needs of both business and leisure travelers who are looking for enhanced style and comfort.

Best Western Plus

Best Western Premier®

Experience Best Western in a whole new light! Our upscale BEST WESTERN PREMIER hotels offer refined atmosphere and style, deluxe features and amenities, and superior comfort and service – making your stay truly memorable.



Designed to meet the needs of today’s traveler, Vīb (as in vibrant), is a stylish boutique hotel concept located in the heart of key urban and primary markets around the world.

Executive Residency

Executive Residency

An extended stay hotel offering the perfect combination of hotel and home for an enriching, upgraded extended-stay experience under the iconic Best Western brand name.

Best Western Premier

BW Premier Collection℠

A global collection of carefully selected upscale and luxury hotels that retain their individual identities while sharing Best Western’s commitment to delivering exceptional travel experiences.



GLō is Best Western’s exciting new construction broad midscale hotel brand. GLō offers a hip, boutique style experience for savvy travelers who expect the best in value, design and comfort. The new brand is designed for secondary markets, suburban and highway locations, and will feature contemporary guest rooms, modern amenities and attractive lighting elements that will create an iconic experience for guests.

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