Best Western Hotels & Resorts
Vīb Springfield, Missouri


An Innovative Upper-midscale to Upscale Boutique Brand

Today’s connected traveler is looking for unparalleled service, social engagement, and technology integration. Vīb® brings that to guests in the upper-midscale to upscale market with stylish design and a focus on convenience and technology that will exceed their expectations.

  • Ideal for key urban locations
  • Unique flexible design specifications with minimal footprint required
  • Cost-effective construction
  • Designed for operational efficiency
  • Retail outlets serving premium upscale food and coffee
  • Lobby or rooftop bar, a cozy fireside hearth, gaming pods, fitness center, and a ‘Zen Zone’ to cater to millennial travelers

Vīb Prototype

The Vīb prototype is cost effective to build and operate, with a flexible plan for new build or repurpose design. Hotel amenities include free wi-fi in lobby and guestrooms, grab-n-go stations serving premium food and coffee, bar and cozy fireplace, 700 sq. ft. Zen zone, gaming pods, fitness center and more.

Vīb News

The First Vīb® Hotel Opening in Turkey
Antalya, Turkey – January 19, 2017 - Best Western® Hotels & Resorts has announced the opening of the world's first Best Western Vīb® hotel in the city of Antalya. Read more